HIMALAYAN ORCHARD PURE PRESENTED THE VIBRANT COLLECTION BY MASABA GUPTA AT LAKMÉ FASHION WEEK WINTER/FESTIVE 2017
Aimed at the destination wedding in the tropics for the millennial bride’s trousseau, Masaba Gupta presented her bridal collection inspired by Himalayan Orchard Pure at Lakmé Fashion Week Winter/Festive 2017. It was an amalgamation of colour, silhouettes and prints for a variety of global buyers.
Within just few days of the launch, Himalayan Orchard Pure has already made its place in the hearts of many, including Masaba with its unparalleled fruity flavour.
Himalayan Orchard Pure is nature at its best, a natural mineral water crafted by nature as it filters for 20 years through layers of Himalayan rock. To this unique water natural flavours are added, giving it the exceptionally sublime taste. The non-carbonated, natural mineral water made with 100 per cent natural flavours and no preservatives, marks the entry of Himalayan into the premium flavoured water category.
The product served as a perfect muse for Masaba who is known for her healthy lifestyle choices and inclination towards wellness. Inspired by Himalayan Orchard Pure’s natural fruity flavours, untouched purity and the magnificence of the Himalayas, she created this year’s collection which was showcased at the Lakmé Fashion Week Festive Winter 2017 on Day One.
The stellar line which was showcased at the Lakmé Fashion Week Winter/Festive 2017 was designed for every millennial bride using accents of orchard gardens, linear grass prints and floral buds in fluid strokes all brought to life Orchards Pure on stage.
Kuttiah K S, VP & Head of Marketing, Nourish Co Beverages present at the Lakmé Fashion Week commented, “At Himalayan we believe that really fine things take time to come to fruition at the hands of an artist. Just the way every drop of Himalayan Water is worked upon by nature for over 20 years, filtering slowly through layers of Himalayan rock collecting minerals and acquiring a unique character. To this unique water a burst of 100 per cent natural flavour is added to create Himalayan Orchard Pure, a truly delightful beverage experience. The association with Masaba has been a natural fit starting with her personal belief in natural and healthy living to her design philosophy. It was amazing to see Masaba’s designs reflect the fluidity and the timelessness of glistening and pure Himalayan water bodies through the fluid silhouettes, how the intricate embroidered embellishments with tinges of gold and silver accents was inspired by the rich flora and fauna and the exquisite and rich shades of grass grazed green, unclouded blue, fruity berry red and peach were drawn from the orchards of the Himalayas”.
The fruity colours of apple, strawberry and peach which were the flavours of Himalayan Orchard Pure were the colour story which Masaba used to create her vibrant collection. Clumps of earthy foliage suspended from the ceiling and on the ramp set the mood for the vibrant show and created a perfect orchard ambience.
The Sakalava tribe face paintings, rich flora, fauna and garments of Madagascar, Masaba turned them into a print story. In addition the designer played with paintings, figure murals, linear grass prints, abstract foliage and birds that were turned into rich colour pigments and digital prints.
The shade card matched the richness of the inspiration as pink tones; light peach, grass green, sun yellow balanced the blues with rich shades of berry, ivory and hints of gold and silver touches.
Opening the show with a dramatic keyhole neck, long, balloon- sleeved, slinky maxi; Masaba unleashed more maxis with white tulle capes, body hugging cholis with pants, shaded black/white sari and pinafores teamed with bell bottom pants.
Kurtas were draped or layered, while polo neck long-sleeved Tees were worn with drop-crotch pants. A trapeze tunic and sharara, mini with poncho cover and the grand maroon gown with a gorgeous floor skimming cape were eye-catching entries. Corsets appeared with saris, skirts and dresses to highlight the moulding and contouring nature of the collection.
The silhouettes were daring and indeed contemporary as flowing anarkalis swirled on the ramp with attached capes and corsets. Clouded silk dresses were detailed with knotted seams. Making a flamboyant entry were the bow tops, teamed with drop crotch dhotis; while patchwork capes added to the vibrant appeal of the collection.
Saris were deconstructed and worn with sharply cut trousers but slip dresses appeared with fluid throws. For a more prèt offering blazer maxis, asymmetric kurtas and flared palazzos completed the look.
The rich silks splashed with sequins and gold thread work brought the bridal festive appeal to the forefront.
To complement the fun, quirky prints and jewellery this show embodied, the entire look created by Sandhya Shekar was kept very youthful and different while playing with the eyebrows to make them the highlight. A tinge of gold was added to the look to give it an Indian flavour and draw parallels with the collection.
When it’s feisty, bridal, fashion that the New Age bride longs for; then the Himalayan Orchard Pure collection by Masaba Gupta will add the perfect vibrancy to her trousseau.
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About Lakmé Fashion Week:
Lakmé Fashion Week is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance Pvt. Ltd., leaders in sports, fashion and entertainment marketing and management.
Lakmé Fashion Week has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world.” Lakmé Fashion Week is organized twice every year. Lakmé Fashion Week Winter/Festive2017 will be held from August 16th – August 20th, 2017. For further information log on to http://www.Lakméfashionweek.co.in
Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. For further information log on to www.lakméindia.com.
About IMG Reliance:
IMG Reliance Pvt Ltd., is an equal joint venture between Reliance Industries Limited (RIL), India’s largest and most recognized private sector company, and IMG Worldwide (IMG), global leaders in sports, events, media and fashion. The joint venture company will develop, market and manage sports, fashion and entertainment in India. Its current assets include India’s premier fashion event, Lakmé Fashion Week, Indian Super League and South Asia’s only ATP World Tour event, the Chennai Open. IMGR, having recently ventured into Talent Management, represents Leander Paes, Rohit Sharma and Hardik Pandya for worldwide management and marketing representation. IMGR have partnered with All India Football Association (AIFF) and Basketball Federation of Indian (BFI) to popularize and promote the two sports throughout India, from the grassroots to the professional level.
Maruti Suzuki India Limited (MSIL), leader in the Indian automobile industry, had launched NEXA, its new premium sales channel in July 2015. NEXA marks the first initiative by an automobile company to go beyond selling cars and create a new format of retail experience for the customer. NEXA is Maruti Suzuki’s pioneering initiative to create a new format of premium automotive retail. Relationship Managers have been recruited and trained. Many of them are being hired from sectors like aviation, hospitality and financial services, expanding the talent pool of the automobile sector, another industry first. NEXA in just 2 years has rapidly grown to over 262 showrooms, across 154 cities, and launched successful cars like S-CROSS, BALENO, CIAZ & IGNIS – delivering unparalleled experiences to Indian consumers. Moving forward, NEXA will further continue to delight our consumers along with building a sense of community along various genres like fashion, travel & music within the NEXA consumers.