Somany Ceramics Bolsters Its Duragres Product Portfolio, Launches Duragres Tesoro, a Premium Range of Nature Inspired Color Body Tiles
Delhi, 10th August 2017: Somany Ceramics Limited, one of the leaders in the Indian ceramic industry, further strengthened their product portfolio with the introduction of the Duragres Tesoro collection, a marque range from Somany’s luxury collection. A premium range of color body tiles, this collection has 5 different product ranges namely Metal Series, Stone Series, Wood Series, Marble Series, and lastly Impression Series, available in both unpolished and polished finishes. Each range mirrors a particular natural finish such as exotic stones, marble, granite, metal or different wood patterns while remaining true to the design aesthetics of the brand. All the products follow different patterns, hence offering exclusive, state of art finishes. A uniform front and back color makes any kind of chipping unnoticeable.
With the consumers becoming more environmentally aware, there is a visible shift amongst brands to create eco-friendly products to offer consumers a greener living. Duragres Tesoro range of tiles are perfect for consumers who want to create ecologically responsible designs for their homes along with the added convenience of the ease of installation and resistance to natural wear and tear.
Speaking at the launch, Mr. Abhishek Somany, MD, Somany Ceramics Ltd. said, “The R&D team at Somany Ceramics has been working relentlessly to create the most realistic replicas of natural materials using the finest closing systems which insert rich color pigments into the tiles making their surface designs last for long. This introduction of Duragres Tesoro collection is an attractive value proposition for the customers as they can now get the most natural looking flooring for their homes at a reasonable price without the inconvenience of laying and wear & tear prevalent in natural materials.”
He further added, “Consumers across the world are moving towards eco-friendly homes. Consequently, we are witnessing a significant increase in the demand for faux, recycled or reclaimed flooring options that help in preserving a little bit of the planet. This is where Duragres Tesoro perfectly fits in to cater to these changing customer requirements.”
Each range of Tesoro tiles are a piece of art to adorn one’s home and is available in the sizes of 600*600mm and 600*1200mm. The collection starts from INR. 90 and goes up to INR 180 per square feet and is available across India at all Somany Exclusive Stores and Experience Centres.
About Somany Ceramics Limited:
Somany Ceramics Limited is one of the leading players in the ceramic industry in India. The brand SOMANY has adorned homes with delight, exuberance and vivaciousness resounding with the quality, strength and life of its products for over four decades. The company is a complete solution provider in terms of décor solutions with widest product selection categories – Ceramic Wall and Floor, Polished Vitrified Tiles, Glazed Vitrified Tiles, Sanitaryware and Bath Fittings. It is India’s third largest manufacturer and marketer of tiles through its pan India presence and also exports its products to more than 55 countries across 6 continents. It has access to tiles manufacturing capacity of 60 million square meters through two owned units (Kadi, Gujarat and Kassar, Haryana), seven associates/subsidiary companies and also other outsource vendors. Its innovative VC Shield (a patented “Veil Craft” technology which renders a specially treated coating that protects tiles against abrasion, scratches and stains) and Slip Shield (a unique coating technology which gives anti-skid property to ceramic tiles) ranges stand testimony to technological prowess. Somany is listed on the NSE and BSE, and has over 7,000 shareholders.
Safe harbor statement:
Statements in this document relating to future status, events, or circumstances etc. are forward-looking statements based on estimates and the anticipated effects of future events. Such statements are subject to numerous risks and uncertainties and are not necessarily predictive of future results. Actual results may differ materially from those anticipated in the forward-looking statements. The company assumes no obligation to update forward-looking statements to reflect actual result, changed assumptions or other factors.