In order to set up the best SEO techniques and improve the effectiveness of your SEO campaign, you need to keep an eye on some of the best SEO metrics. All these metrics will help you in tracking the performance of your SEO and identify the vulnerabilities so that you can eliminate them effortlessly. If you are unaware of those metrics, then here we present you with six of the best SEO metrics.
1 Best SEO Local Results
Most of the people look out for the things that are near to them, so they will be looking for a #business running to their proximity. One of the best SEO technique is to keep a track of the local visibility and its ranking in the local search results. You need to check the keyword results and identify whether your website is appearing on the result pages when searched for the keyword along with the location.
2 Duplicate Content
Google is very strict about the content which needs to be original and accurate. Even your own duplicate content can decrease the ranking of your site. You need to make sure that you post original content in each of the posts. In addition to that, you need to make sure that the meta description and the meta title of a web page are completely unique. You can use different tools like Google Webmaster to determine the number of pages with duplicate descriptions and titles.
3 Keyword Ranks
The keyword ranking is one of the most crucial parts of best SEO campaign as people will be using keywords to search for your site. You need to monitor the performance of each keyword so that you can determine that which one is working for your and which one isn’t. You need to change the non-performing keywords, but make sure not to touch the performing ones as they will be the ones bringing lots of traffic to your website.
4 Bounce Rate
When people leave your site after few moments of visiting it, then it is known as the bounce rate. The higher the bounce rate, the lower the search engine rankings, so you need to decrease it as much as possible. The best way to decrease bounce rate is by doing the best SEO and adding the relevant content and internal linking of your web pages which will make your visitors stay on your website for a little longer.
5 Organic Traffic
Every search engine optimisation campaign is made with an aim to increase the ranking of a website in the search engine result pages in an organic way. You should monitor the rankings of the website and check the number of daily users of your website. You can check the data on the basis of time, page and the location of the users.
6 Analysing which Search Engine is Providing More Traffic
One of the most important things for best SEO campaign is to check the rankings of your website on multiple search engines. Most of the people have a misconception that a website should only be optimised for Google and nothing else. However, there are many different search engines available that can help you in increasing the traffic on a site. You need to compare all the results of different search engines and determine the best one for you.
These were some of the essential things that you need to keep in mind for your best SEO campaign. Search engine optimisation is an even going work, so you need to keep this thing in mind before starting any campaign.