Taking inspiration from Liquid Gold and Lakmé ‘s beauty theme for the season- ‘Argan Oil’, the grand opening night show promises to be nothing short of a special vision
Mumbai, 25 July 2017: India’s most coveted fashion platform, Lakmé Fashion Week will take the contemporary- traditional route with Sanjay Garg showcasing his aesthetically rich collection at the Lakmé Grand Opening Night on Day 1 of Lakmé Fashion Week Winter -Festive 2017. The chemistry between Lakmé ‘s beauty theme – Liquid Gold: Argan Oil, and Sanjay’s ethnic aesthetics, will be a sight to behold.
Inspired by the heritage and tradition deep rooted in Indian culture, Sanjay’s designs have always showcased the inherent beauty of craftsmanship and raw material. This collection is inspired by intricate Chikankari work on Bengal mul, zardozi and handwoven brocade. Combined with Chikankari detail and an exquisite colour palette, this season’s grand opening night is sure to be memorable.
After successfully launching beauty trends like Gloss, Sculpt and Illuminate in the country, this Winter -Festive season Lakmé will take the Liquid Gold theme up a notch with Sanjay Garg’s collection
“Working with Lakmé Fashion Week is always a pleasure – it is where I had my first show and is a platform that encourages new ideas and talent. The Lakmé Absolute show this Winter- Festive season will be very special as well: this will be my first collection of embroidery – with explorations in Chikankari. Lakmé’s beauty theme for the season, ‘Liquid Gold’ is a perfect complement to the collection.”, said Sanjay Garg, Lakmé Absolute Show designer.
“We welcome Sanjay Garg to the Lakmé Grand Opening Night. He has an eclectic Indian style that matches our Argan- Liquid Gold trend for this festive season.”, said Purnima Lamba, Head of Innovation at Lakmé.
The Lakmé Grand Opening Night show with Sanjay Garg will set pace on Day 1 of Lakmé Fashion Week Winter -Festive 2017 at 9:00 PM.
About Sanjay Garg:
‘Sanjay Garg’ is a collection of garments by textile designer Sanjay Garg. It explores traditional clothing techniques of India while questioning the ideas of context, modernity and aesthetics. Garments engage with the visual vocabulary of India through measured interventions within traditional practices — be it design, material, tools, technique or color — and also by revisiting an earlier process of engineering garment patterns on the handloom. The pursuit of these questions and interventions continue to inform each collection.
Lakmé, is India’s no.1 color cosmetics and leading premium skincare brand from Hindustan Unilever Ltd. Lakmé has been the pioneer of the make-up and color cosmetics in India since 1952 by launching numerous trend leading and high-performance products. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé offers women a comprehensive beauty experience through its extensive product portfolio as well as contemporary services at Lakmé Salons, India’s no.1 salon chain.
For Further Information log on to www.Lakméindia.com
About Lakmé Fashion Week:
Lakmé Fashion Week is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance Pvt. Ltd., leaders in sports, fashion and entertainment marketing and management. Lakmé Fashion Week has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world.” Lakmé Fashion Week is organized twice every year. For further information log on tohttp://www.Lakméfashionweek.co.in
About IMG Reliance:
IMG Reliance Pvt. Ltd., is an equal joint venture between Reliance Industries Limited (RIL), India’s largest and most recognized private sector Company, and IMG Worldwide (IMG), global leaders in sports, events, media and fashion. The joint venture company will develop, market and manage sports, fashion and entertainment in India. Its current assets include India’s premier fashion event, Lakmé Fashion Week, Indian Super League and South Asia’s only ATP World Tour event, the Chennai Open. IMGR, having recently ventured into Talent Management, represents Leander Paes, Rohit Sharma and Hardik Pandya for worldwide management and marketing representation. IMGR have partnered with All India Football Association (AIFF) and Basketball Federation of Indian (BFI) to popularize and promote the two sports throughout India, from the grassroots to the professional level.