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Hurry! Forever 21 launched on Amazon Fashion

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International brand ‘Forever 21’ launched on Amazon Fashion

Forever 21 FASHION collection across women’s apparel, shoes, bags and jewellery is now available for free one-day and two-day delivery with PRIME


Bengaluru, September 26th, 2017: Amazon India, today announced the launch of American fast fashion brand, Forever 21 on Amazon Fashion. The launch of Forever 21 strengthens Amazon Fashion’s commitment to bring the latest trends and a selection of choicest global brands to customers’ doorsteps across the country. The launch adds yet another brand to Amazon Fashion’s growing portfolio of women’s western wear brands that include Marks & Spencer, Gap, Vero Moda, AND, ONLY.

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The range is available through a dedicated Forever 21 Brand Store on India’s largest online store,, giving customers a quick and easy access to the selection. The brand has an eclectic mix of over 1000 trending styles across women’s apparel, shoes, bags and jewellery at a starting price point of INR 149.

Forever 21 products are eligible for Amazon PRIME members, which offers unlimited free one-day and two-day delivery to over 100 cities across India for an unparalleled shopping experience.

Mr. Rahul Jhamb, Brand Head, Forever 21, India, said, “Forever 21, the most loved international fast fashion brand from Los Angeles, California, is delighted to partner with Amazon Fashion. Our consumers love the brand for its latest global runway trends and we are excited to make the collection accessible to the fashion conscious millenials on

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Mr. Arun Sirdeshmukh, Head of Fashion, Amazon India, added, “We are very excited to add one of the most sought after global brands, Forever 21, to our growing selection of top fashion brands that customers love to shop for! We have been working hard to offer the latest trends and best of fashion to our customers so they can easily discover and buy their favourite brands on Amazon Fashion”. 

With over two million fashion products, Amazon Fashion is amongst the largest fashion stores in India with selection across apparel, shoes, watches, handbags, backpacks, luggage, sunglasses, and precious jewelry. Since the start of 2017, Amazon Fashion launched iconic brands like Under Armour, Marks & Spencer, GAP, Michael Kors among others and its growing selection includes Aeropostale, Emporio Armani, Versus by Versace, Swarovski, Calvin Klein, Levi’s, Furla, Replay, Fitflop and many more. ­­­­

Amazon is constantly exploring new innovations in technology to enhance the customer experience online. In addition to providing customers with an intuitive search and browse experience, Amazon has further elevated the experience by allowing customers to shop seamlessly for their favorite brands using the ‘Top Brands’ filter and also recently launched ‘auto-exchange’ feature. Customers ordering items from Amazon benefit from its unlimited shelf space enabling increased stock availability, free returns and a wide range of convenient delivery options including unlimited one-day delivery with Amazon Prime.


The marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of, Inc. (NASDAQ: AMZN). Amazon.inseeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.

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