Why it is easy to build your own business?

Why it is easy to build your own business
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Recruitment or self-employment? At some point, everyone is wondering. Building your own business, however, scares many people. I would like to explain to you in this article why any entrepreneur can be.

As you may have read from some of my texts, I like to be self-employed. I already knew after half a year in my first and so far only permanent job that I would prefer to stand on its own. To this day I have never really regretted it. At the same time, the perspective did not look so bright for me.

A freelance journalist becomes either a passion or a lack of alternative. The decision for this career is rarely a rational one because the situation is difficult. Newspapers are closed and more and more journalists are pushing into the market. The competition is great, at the same time the publishers lower their fees. If you do not start with familiarity or good contacts at the start, works stupidly and stupidly and never comes however on a green branch. Of course, there are exceptions. But as a rule, journalism does not live very well.

This perspective did not frighten me at the time, but after a few years I was frustrated. But I thought to myself: If others can live well from their independence, then I have to do it. Still, I have not achieved that. But I believe I am on a good way.

Those who have successfully built their own business, I have noticed at some point, have only a few things ahead of the less successful: A good concept, courage and perseverance. No exclusive special knowledge, no special experience, no huge start-up capital, only a well thought-out idea and the firm intention to implement it. And that is why everyone can become his own boss. For your own dreams to work instead of for the profit of another, can make very happy. Your own business gives you the opportunity to share your time more freely.

Probably you think now, that sowas everyone can claim. Ok, then I will clean up with the most famous doubts. The following theses are not all grown on my crap. You can find the source information below. However, I find it so fascinatingly logical that everyone could actually come up with it.

I have no idea for my own business.
Have you ever thought about what you can do? Founding advisors often recommend that you do something that has to do with your current profession. You’re a secretary? Then offer a write and telephone service. You’re a cook? How about a catering service? Are you a controller? I have no idea what a controller does, but probably you will be advised to offer your skills on a stand-alone basis to different companies. In our beautiful country, your degrees and professional terms are more important than your talents. Once a nurse, always nurse. Even if you have a lot more design houses than to distribute medicines.


So: Be aware of your talents. And above all your wishes. Do not look for an alleged niche, even if it matches your abilities. Not everything we can do well, we like to do. You should never confuse this. You will be satisfied with your own business only if it is your interests and lifestyle. You like to move in the fresh air? Then you should not be an author. Sometimes this way of combining life and work is called a lifestyle business. (Two good blogs are and

Not for any of your interests and talents will you immediately find a way to earn money. Perhaps you can help the overview of Brigitte Conta Gromberg and

Ehrenfried Conta Gromberg from her book Solopreneur: Alone faster at the goal to find a suitable monetarization strategy. The authors distinguish five business concepts:


  • The producers: You crochet tokens for the flowerpots and sell them. Then you are a producer. If you can not crochet and prefer to do your grandma, but still bring these things to the man for proud sums, you are still a producer. The idea for the flowerbeds comes from you. You can see: You can also start a business with your own product without any manual skills.
  • The dealer: You buy big packs of butterbread in Nordengland and sell it here via your own shop. You’re already a dealer.
  • The expert: No one is pretending to do anything with the refinement of gum trees. You can claim that you are an expert in this field. You can sell your special knowledge as a book, as a seminar, as a personal gardener coaching (with a life-counseling component, which always works out well), or you give lectures.
  • The problem solver: You are a nerd and you have written a funny little program, which can be used to calculate the optimal utilization of public waste containers. Either you are looking for someone to lay you down, or you offer your program to disposal companies and become megareich. And let you lie down afterwards.
  • The creative: “Create an experience,” is the brief description. Experience here is roughly seen as entertainment. You shoot a funny video and set it on Youtube. You write a book, in which your readers have to cry on page 3. You came across an app for creepy aftermaths.

I have no time to start my own business.
Indeed? Now think again: How many minutes or even hours do you spend playing candycrush (I have it now after a year, btw) or on Facebook or watching TV or with a novel or ironing or shopping or or or? Somewhere I have now read that already an hour would be enough to put something on its own. This is 365 hours a year. If you want to be self-sufficient, you do not have to give up your job immediately and put everything on a card. Reasons by the way. Begin small, test your idea, and spend time with it until it proves to be viable. Many beautiful examples of people who have begun are found in the book: Palms in Castrop-Rauxel: Make your life extraordinary!

I have no money for it.
Why do you need money? Oh, you want to produce super-slimmed alpaca wool slippers. You need a factory, of course. And a warehouse for the wool. And would not it be better to keep her own flock of sheep? Your founding adviser will find that in any case sensible and also the bank, with whom you have applied for a loan of 780,000 euros. And according to your business plan you have the money already 12 years back out. Great.

It is no wonder that in Germany so little is established, if one shoots with cannons on sparrows immediately. And that so many foundations fail again. Wise entrepreneurs put on bootstrapping. This means that you can start with the available resources, dispense with external financing and reinvest your profits.

So you could first plunder your building account and buy from de 2174, 79 Euro Alpaca wool, which you can then be processed by a seamstress to 10 pairs of slippers. You sell via Ebay and Dawanda and Etsy, ie over existing online shops. After a week, the shoes are gone and you have 4761.33 euros in your pocket. Congratulation! This means that there is a market for your product. On the other hand, you now have so much money that you can have even double the amount of slippers produced. There you have your business. And without credit.

More examples of bootstrapping foundations can be found in the book Start-up !: How to get a business with less than 100 euros and become your own boss.

I do not want to work 80 hours a week!
Who wants it? Not me. But often one hears that self-employment comes of itself and constantly. The exhausted individual, always on the brink of bankruptcy or burnout. How should this way of life have any charm to me, the officials at the Nord, and the Fridays at 12 noon?

In these stupid existence check-ups, it is always asked whether one is “above all in the first few years above average work (also in the evening and at the weekend)” and whether one has no problem with to leave on vacation. That frightens naturally, but I do not believe that the current reality is. Sure, there are self-employed people who work through the weekend. Every weekend. In addition to the 60 hours from Monday to Friday. But then, in my opinion, something goes wrong.

Solopreneur authors always say that their own product or offer must be scalable. This means that if demand suddenly rises exorbitantly, you should not get into trouble. And when it sinks, it does not. This is only possible if one decouples one’s own working hours from the product. Say: I make something once and can then sell it as often as I want.

That is why I find that hourly rates make no sense. I am writing a text and can charge X for every hour I work on it. My day has only 24 hours, so I will never be able to earn more than 24 times X in one day. Probably not even more than 10 times X, if I do not want to land in the Klapse. So I come across a border that I can earn only when I work either more or raise my hourly rates. Both difficult.

Sometimes hourly rates are good, for example, if the flat rate is in no relation to the workload. In my time with the local newspaper one received for a Aufmachertext with about 90 lines and 1-2 pictures a maximum of 45 euros. So I sat 3 hours in this event and then sorted and edited the pictures for an hour and used an additional hour for the text. Are five hours. Hello minimum wage! Sometimes it was only a knockdown for 25 euros. Was suddenly no more space for a photo, there was only 15 euros.

Sure, you do not always get around for hours or unfavorable flat rates. But if you have it yourself, then solve your working time of your offer. You do not need to be a bit too far, but you also have the freedom to schedule your own time.

My ebooks I wrote in a certain time. But since they are released, I have hardly any work with them. This gives me the good feeling, even then make money when I’m sick or on vacation. Exactly the situations that many potential self-employed people are afraid of.

You will not be able to do anything without work, but you can try to decouple and automate your income streams from your working time so that you have more time. Just like Tim Ferriss, who produced, sold and sent his fitness drink from various service providers and had to work only 4 hours a week. This is already a passive income. Pat Flynn also explains how to do this in his blog

I have no idea of ​​business management.
Oh, yes, in the founder questionnaire is also asked for business knowledge. So you think you have no idea? Ok, then here comes a test: You ask yourself, for what price you should offer your Alpaca slippers. The material, ie the wool and the yarn and the rubber for the sole, cost together 10 euros. The seamstress gets from you 30 euros an hour and during this time produces three pairs of slippers. The ebay fees amount to 10 percent of the sales price. How much does the pair cost at least to make you profit? Ok, I have to admit, these 10 percent confuse me a little now, but with 25 euros per pair, you have your costs already out again. But you still want to earn something, you finally have personal expenses, which you also have to cover by selling the shoes. Compute these amounts all together, still pack a decent pound for the tax on top of it. Now consider how many shoes you have to sell to cover all these costs. By trying to find you a price over 25 euros, which your customers are willing to pay and which promises you enough profit.

What you know about this example: You do not need that much understanding of business management. Healthy human understanding and basic math knowledge are much more important. And if you’re unsure, you just ask one of millions of business graduates. Just as with tax questions: Do not try to learn it yourself, if it is not for you, but rather a good tax consultant. You do not have to know everything yourself but only someone who can.

The economist Professor Güntt Faltin, in his book head, makes capital much better. The very different way to start a business is to be an entrepreneur.

I do not want to be a boss!
It’s the same with me. I do not want to be responsible for employees, even if this sounds totally selfish. But I do not have to, when I work with other freelancers and service providers, my business as proposed by Günter Faltin and the couple Conta Gromberg suggested components. Kindle Direct Publishing and Createspace are a component that takes over the complete sale and delivery of my printed books and e-books. Payhip through which you can buy the Minimalism Calendar is a component that also takes care of the payment and delivery, without having anything to do with it. There are so many suppliers of components that you do not need any more employees, even if the demand increases and you can not manage everything alone.

I do not deserve anything.
Where do you want to get that from? Did you try it? Yes? Ok, then I’ll let that apply. However, you should not give up after the first failure. Maybe you just missed a little and your idea would have worked.

Oh, you’ve read a few reviews and from this you conclude that your idea is not good? I find experiences generally good. They give guidance, because someone speaks of the practice and does not theorize only around. You learn a lot from experience reports. Only you should never read it as a guide and imitate everything 1 to 1. So according to the motto: “If I do everything as XY, then I will definitely succeed.”

A few months ago I participated in the blog camp, an online course for bloggers. The course was designed by two travel bloggers, Conni von Planet Backpack and Sebastian von Off the Path. They travel around the world and control their business from anywhere. They are digital nomads. They now earn their money through their own, mostly digital products like ebooks or online courses. A brilliant business model, as I think. The course, which is about professional blogging, has brought me quite a lot. I had louder aha moments and now feel better as a blogger. The course includes a Facebook group, where the participants also present their blogs. And now guess what it is in most blogs: right, traveling. “Oh,” I often think, “another travel blogger who wants to start with sponsored texts and advertising partnerships.” This does not say anything about the quality of the blogs. Travel blogs are just a trend, just like fashion blogs a few years ago. But the tendency is quite clear: everyone wants to be like Conni and Sebastian. Because the two are the best proof that it works. And if you do the same as the two, then nothing can go wrong!

So, never try to imitate someone or to get rid of business stories. Try your idea, as risk-free as possible with bootstrapping and next to your main job. If you do not try it, you’ll regret it.

I hope I could give you a little courage to think about your own business at least. It’s not as complicated and dangerous as ever being said. And it makes you happy to work for your own dreams. But you do not have to give up everything. And if it does not work, you do not necessarily have to expect high losses. If you are interested in the topic and you want to know more, then you should read these books.

  1. “Solopreneur” and “Smart Business Concepts” by Brigitte Conta Gromberg and Ehrenfried Conta Gromberg
  2. “Start-up !: How to make a business with less than 100 euros and become your own boss” and “The art of living differently” by Chris Guillebeau
  3. “Kopf beats Kapital” by Günter Faltin
  4. “The 4-hour week: More time, more money, more lives” by Timothy Ferriss
  5. “Palms in Castrop-Rauxel” by Dennis Betzholz and Felix Plötz


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