SOCIAL MEDIA MARKETING. – Before, social networks were seen as “a lax” where brands could say things without thinking (strategically) or where interns began to “catch fire” in their professional careers. Times have changed and this is an industry that is constantly evolving; However, they remain the place where brands can have fun and have a measurable impact, which means that they do not work in silos and must work together with the entire social media marketing. strategy of a company.
If you want to make sure that your social media marketing. campaigns contribute to the achievement of your brand’s goals, we invite you to review these 9 social media marketing. strategies for social networks and make sure that your goals come true.
1. Start your social media marketing. with chatbots
You may have heard about chatbots; those digital tools that communicate and solve customer problems without requiring human intervention. Chatbots are integrated with platforms of common uses for users, such as social networks or websites.
Platforms such as Chattypeople help to create chatbots that do not require coding skills can respond to customer questions can be integrated with all payment methods and can receive orders directly from the Facebook Messenger comments, allowing to integrate Artificial Intelligence ( AI) in your social strategy.
2. Create a content marketing strategy that is efficient
Quality is vital and content is no exception. Content marketing has long been a form of marketing and in some cases, many brands are not linking quality content with a correct publication schedule and a frequency of publication thought in their People Buyer’s and Buyer’s Journey. High-quality SEO content along with a correct publishing tool will help convert the right customers on time.
Read More: A Complete Guide to B2B Lead Generation
3. Offer your customers a personalized experience
Chatbots are not just a way to automate some tasks or actions. If properly implemented a content strategy will allow you to create personalized experiences for your clients. For example, instead of “linking” your ads on a landing page or a section of your website, redirect it to a chatbot so you will create a closer/personal experience, you can increase your sales, create a database of loyal customers, among others.
4. Create a social media budget
social media marketing. platforms are among one of the most important ways to do marketing today. Setting up a budget for activities on social networks is crucial to the success of a campaign.
According to recommendations of Hootsuite, by 2018 companies should focus on being more selective when they publish and make their advertising investments, choosing only those social ads that interest them and take into account relationships with influencers and brand advocates.
5. Create a community
Although followers and other metrics are crucial, they are not the only requirements that will help you succeed in a social media marketing. campaign. Your audience needs to know you are not a robot, so it is advisable to interact with emotions and humour (if your brand name allows it) in your publications so that the audience is related to the brand. Social networks, as the name implies, “are social,” and if your audience sees similar publications at all times – which usually happens – they may lose interest in your content.
A recommendation can be to generate conversation by asking questions to your clients, sharing information of journalistic interest instead of sharing information about your services and products, gathering opinions on particular issues, asking your audience to interact directly with publications through actions and likes, etc.
6. Use a different content strategy in each of your profiles
In social networks there is competition and being “that account” that everyone wants to follow for its originality and variety of content. If you only share publications that are pure text, or images without quality, stock or unoriginal, your social networks will begin to seem “one more of the lot”, so the recommendation will be to use different types of formats: videos, infographics, original photographs, etc. Users respond well to interesting lives, funny videos and good images.
Giving variety to the content through the use of this type of media periodically is an excellent strategy to give personality to your brand.
7. Use of brand advocates
One of the best promotional tools available for social media marketing., is the people who love your brand. Instead of putting all the efforts in getting new clients, it is vital to take advantage of the existing ones -Delight Customers- and never forget the most important ones: your collaborators.
8. Create profiles on the correct channels
Brands and companies are creating profiles for social media marketing., thinking that in that way they will reach more people, which is not advisable because when you have this mentality, reaching the target audience will be difficult.
It is recommended that you know who or who your Buyer Personas are and in that way you choose the channels and the correct form of communication. For example, you do not need a LinkedIn profile when launching an urban clothing brand; You do not need to be on Pinterest to promote funeral services.
9. Lives to tell a story
Video marketing has gradually taken on great importance when planning a social media marketing. strategy. It is not surprising when 78% of the content users consume on the Internet is audiovisual. With the recent launch of Lives or live videos on Facebook and Instagram, a new range of possibilities is opened when generating content for social networks.
Recall that the first to try Facebook Live was Mark Zuckerberg, when he published a post days before its release, announcing the first live video, where he invited users to ask questions that would be answered during the broadcast. This allowed him to know many insights of the public before this new novelty of the social network. One of the advantages is that at the moment there are few brands that have dared with this new format, which allows you to differentiate yourself from the competition and create a much closer relationship with your consumer.
Every day, companies are taking more seriously the reality that they can attract customers through the use of social media marketing. The final recommendation here is to have a prior strategy before leaving.