How to migrate from Blogger to WordPress without losing SEO

If in your day you could not count on enough resources to buy a domain and hosting and you did not have more options than using a free platform and now you want to change to your own hosting, this article is your solution.

In this article, I will explain step by step how to redirect a Blogger to WordPress without losing any information or positioning that you already have in your blogspot. So, sit down and take strength for that.

Import content
I assume that you already have a WordPress installed in our domain and hosting, so to move the contents of Blogger to WordPress, we follow these steps:

  • We start our WordPress session
  • We go to Tools -> Import and select Blogger, to install and import from Blogger.
  • WordPress will ask us to authorize our WordPress to connect with Blogger.
  • Blogger will request confirmation of the authorization to communicate WordPress with the Google account.
  • We select the Blogger we want to migrate, and click on the Import button to start importing the data.
  • Once the import is finished and from that same window, click on the Set Author button, select an author of the articles that we have defined in our WordPress and save the changes.

Changing the permalinks
To complete the migration from Blogger to WordPress, we have to change the structure of our links. The default setting for WordPress is We will not maintain this configuration of the permalinks by SEO. So we changed the permalinks to match the Blogger URLs.

We go to the WordPress panel, then Configuration -> permalinks; we select “Custom structure”, and write this:


This is the basic structure of the link in Blogger. This point is very important, as this will redirect exactly to the new URL without performing the task of redirects 301.

Keeping the same URLs
If we have decided to keep exactly the same URLs, we have to bear in mind that Blogger URLs are limited to 39 characters. If the title of the post is longer than this threshold, Blogger will truncate the URL. What we have to take into account since in WordPress has no size restrictions in the URL.

To solve this problem, we have to manually change all the permalinks so that they are equal to those of Blogger. But this is easily done, using the Maintain Blogger Permalink plugin.

For them, we install the plugin,


After installing the plugin, we activate it and go to tools -> “Maintain Blogger Permalinks” and execute the changes of all the URLs.

We wait a few seconds or minutes depending on the number of URLs imported, and we will get a window that has completed the truncation of the URLs.

Completed this process, we can deactivate and remove the “Maintain Blogger Permalink” plugin.

Redirect Blogger to WordPress
To perform the redirection of each of the blogspot posts to WordPress we have to install the Blogger 301 Redirect plugin. 

To install the Blogger 301 Redirect plugin, we go to the Dashboard -> Plugins -> Add new -> We search for “Blogger 301 Redirect”. And we will see the plugin Sudipt Pratap Mahato, as we see in the following image:

Blogger 301 Redirect
After installing and activating the plugin, we need to configure it, we go to Settings -> Blogger 301 Redirect and perform the checks like the following screenshot:

plugin blogger 301 redirect
We copy the code of method 01 that we will use later.

How to add the redirect code in Blogger
To add the code that the Blogger 301 Redirect plugin has given us, we go to the Blogger blog panel in question. We click on Templates -> Edit HTML.

Tip: To avoid problems, we will make a backup copy of the current blog template. To do this you can copy and paste the Edit HTML code in a notebook for example.

Copied the old Blogger code, we removed it and copied the code that the Blogger 301 Redirect plugin ave us and saved.

Finally, we have to disable the blogger template for mobile.

Warning: Do not delete the Blogger
As a warning, once you have completed the redirect from Blogger to WordPress, do not delete the Blogger. Very important!

There are different reasons why you do not have to delete the blogspot:

The links are still indexed in Google, so let the redirection be completed until the robot re-passes and does not produce 404 errors.

Another reason is if your images are hosted on Blogger and have not been imported into WordPress, these images will disappear.

Therefore, do not delete the Blogger. Unless the aforementioned is not complied with.

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